SIMONS TORONTO - RODEO FX

DATE

2025

ABOUT

Commercial
Digital art
Animation
Design
R&D

THE PROJECT

For the launch of its two new Toronto stores at Yorkdale Shopping Center and Eaton Center, La Maison Simons invited Rodeo FX to design an immersive experience merging fashion with living environments — bringing the concept to life within the stores themselves. Through original content and large-scale installations, nature gradually took over Simons' world, creating a dialogue between creativity, design, and the organic beauty of growth and transformation. Learn more about the project here.

My contribution included two projects: the visuals for the short film Fabric of Life, featuring macro imagery of moss, flowers, and plants that connect nature's cycles to the creativity of fashion and design — and visuals for a striking installation composed of two towering LED screens that guide visitors through surreal environments of ice, rock, and wood.

Frames I contributed to the short film Fabric of Life

FABRIC OF LIFE

Final film as displayed on the mall's LED screens — no audio.
Also featuring work by Paul Esteves and Ruye_ruye.

CREATIVE DEVELOPMENT

SIMONS EATON CENTER - TOWERING SCREENS

Elemental Worlds is an installation exclusive to the Eaton Center location, built around two large-scale LED screens that immerse visitors in distinct environments — ice, rock, and wood. Within these surreal landscapes, fashion pieces and home accessories appear suspended in stillness, weightless against their elemental backdrops. The result is a two-minute looping sequence conceived as a visual anchor, capturing attention from every floor of the store.