SALOMON - INDEX.01

DATE

2021

CATEGORY

Modeling
Texturing

THE PROJECT

Salomon partnered with Wide Agency to promote their new recyclable running shoe, the INDEX.01. The shoe is designed to be recycled at the end of its life, helping to reduce waste. Wide Agency created a visual campaign for the INDEX.01 that uses minimalist and powerful design elements to echo the shoe's circular life principle. The campaign includes typographic animations and 3D animations that showcase the shoe's design and features. My role on this project was to reproduce the entire shoe in 3D, from modeling to texturing.

THE CONCEPT

Fanny Rollot created three video capsules that highlight the INDEX.01's three key messages:
Nø End: The shoe is designed to be recycled at the end of its life, helping to reduce waste.
Nø Compromise: The shoe is durable and comfortable, providing a sustainable, high-performance option for runners.
Nø Extra Materials: The shoe is made with only the essential materials, reducing its environmental impact.

EXTERNAL LINKS

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CREDITS